About NÉIA More Than Perfume. This Is Identity.
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October 2024 – January 2025
Launch
The beginning of Liquid Confidence.
The name NÉIA might sound random at first, but it isn’t.
It comes from the last letters of our names. NE from Aden and IA from Olivia. Put together, it’s simply us building something side by side.
We’ve always complimented each other’s fragrance. Somewhere along the way, we realised it’s one of the best compliments you can receive. That feeling became the starting point.
Our first collection was created to last, sit naturally on the skin, and feel personal to whoever wears it. Fragrance you reach for every day and feel confident in.
This was the beginning of our journey.
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February 2025 – July 2025
Growth
Refining early success
Our community grows as more people discover perfume oils that actually perform. Bestsellers emerge, the Discovery Set becomes the go-to introduction, and NÉIA establishes itself as a daily scent ritual, not a one-off purchase.
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August 2025 – October 2025
Expansion
Building the world of NÉIA
With demand rising, we expand our collections, introduce new formats, and elevate the full brand experience. From packaging to product, everything is refined with intention, preparing NÉIA for its biggest season yet.
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Q4 2025 – Christmas & Beyond
Momentum & Evolution
Our strongest season
Q4 marks a milestone moment for NÉIA, with record demand during gifting season and a growing loyal customer base. We close the year by launching our new website, setting the stage for innovation, deeper storytelling, and the future of fragrance in 2026.
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Building Confidence
Beyond Fragrance
We’re working with Work for Good to support Mind, a leading UK mental health charity. A percentage of every NÉIA order is donated to Mind to help fund vital mental health support and resources across the UK. Press below to discover why we’ve chosen to support this cause and what it means to us.
Luxury Projection | Oil-Based | No Fillers |
Luxury Projection | Oil-Based | No Fillers |
Luxury Projection | Oil-Based | No Fillers |
Luxury Projection | Oil-Based | No Fillers |
Luxury Projection | Oil-Based | No Fillers |
Luxury Projection | Oil-Based | No Fillers |